# WEF Brand Template System

Single source of truth for all WEF marketing materials. Every asset produced — by hand, by agent, or by kiosk — should use these templates so output looks identical across channels.

## Files

| File | Purpose |
|---|---|
| `brand.css` | Design tokens + component classes (colors, type, layout). Import into any HTML. |
| `newsletter-template.html` | Weekly email newsletter. 5 sections. Mobile-responsive. |
| `magazine-template.html` | **The Bioneer** — monthly print magazine. 48–64 pages. Letter size for print. Tagline: "The Science of Becoming Better." |
| `b2b-onepager-template.html` | Corporate sales one-pager. EWCP tiers + CTA. Letter size. |
| `newsletter.html` | Reference: the original branded newsletter (as-shipped). |

## Design tokens (brand.css)

```
--cream:      #F5F0E6   /* page background */
--ink:        #1A1A18   /* body text */
--ink-soft:   #1C1C1A   /* dark blocks, footer */
--gold:       #B8943A   /* accents, CTAs, rules */
--gold-light: #C9A84C
--gold-pale:  rgba(184,148,58,0.25)

--font-display: 'Playfair Display' (serif, italic variant used liberally)
--font-body:    'EB Garamond'
```

## Core components

All classes prefixed with `brand-` so they can be dropped into any document:

- `brand-header` — logo + wordmark + gold divider
- `brand-section` with `brand-eyebrow` + `brand-title` + `brand-body`
- `brand-stat-pill` — dark block with gold number (for research stats)
- `brand-cta` — dark button with gold border
- `brand-offer-box` — gold-bordered offer container with code + strikethrough price
- `brand-quote-block` — dark block with large serif quote
- `brand-member-story` — light gold-tinted story card
- `brand-tier-card` — membership/program tier pricing card
- `brand-footer` — dark footer with brand, address, unsubscribe
- `brand-service-list` — em-dash bullet list with gold markers
- `brand-two-col` — responsive 2-column grid
- `brand-hsa-badge` — small dark pill indicating HSA/FSA eligibility

## The Bioneer — magazine section allocation (48-64 pages)

**Publication:** The Bioneer
**Tagline:** The Science of Becoming Better
**Publisher line:** A Wellness Elite Fitness Publication · Friendswood, Texas
**Cadence:** Monthly
**Running head format:** `The Bioneer · [Section Name]` (left) · `[Issue Date]` (right)


```
Cover (1)                      · TOC (2-3)               · From the CEO (4-5)
Feature Article 1 (6-13)       · Physician's Corner (14-19)
Feature Article 2 (20-27)      · Member Spotlight (28-31)
Services Directory (32-37)     · Feature Article 3 (38-43)
Research Briefs (44-47)        · Corporate EWCP (48-53)
Exclusive Offers (54-57)       · Cellular Health & Labs (58-61)
Recipe/Nutrition (62-63)       · Closing Letter (64)
```

Use the same HTML page blocks and reuse `mag-article`, `mag-service-row`, `mag-pullquote`, etc.

## Pricing rules (STRICT)

**WEF is membership-only. There is no à la carte pricing.**

### Never publish
- Per-session prices (HBOT $85, Float $69, etc.)
- Package pricing (10-packs, 3-packs, add-ons)
- Intro-session pricing
- Promo codes of any kind
- Strikethrough "was/now" pricing on services

### Only these prices may appear in promo materials
| Item | Price |
|---|---|
| Free Day Pass | Free |
| Wellness Day Pass (trial) | $59 |
| 30-Day Weight Loss Challenge | $499 |
| Cellular Health Consult (Dana Kantara) | $100/mo |
| EWCP Foundation | $299/employee/mo |
| EWCP Performance | $549/employee/mo |
| EWCP Elite | $899/employee/mo |
| Group discount | 15% off for 3+ joining together |

Member promotions describe the benefit — never quote a dollar amount or code.

## Editorial standards

Every piece of output must be:

1. **Fact-checked** — cite PMIDs for research claims; verify every number before shipping.
2. **Proofread** — no typos, no grammar errors.
3. **Branded** — uses these templates without exception.
4. **Physician-approved tone** — no medical claims, diagnoses, or treatment promises.
5. **Consistent terminology**:
   - "members" (not "clients")
   - "sessions" (not "appointments")
   - "Dr. Chaudhari, MD · Double Board-Certified Medical Director"
   - "Wellness Elite Fitness" (not "WEF" in body copy)
6. **Formatted correctly**:
   - Phone: `(832) 481-2922`
   - Address: `104 Whispering Pines Ave · Friendswood, TX 77546`
   - Dates: full format (e.g., April 20, 2026)

If a fact can't be verified, omit it. Never guess.

## How agents use these

The agency's Newsletter, Content, B2B, Reputation, Conversion, and Email agents are instructed to:

1. Output **HTML matching these templates exactly** (inline brand.css link or embed the styles)
2. Fill in `{{PLACEHOLDERS}}` with real content
3. Never invent brand colors, fonts, or spacing — use the tokens
4. Always include the brand header + footer blocks
5. For email, use inline styles only (no external stylesheet)
6. Enforce the membership-only pricing rules above

## How the kiosk uses these

The WEF-kiosk project has a mirrored copy at `WEF-kiosk/templates/`. Any member-facing asset printed, emailed, or displayed by the kiosk pulls from these same files so experience stays consistent from lobby → email → magazine → sales pitch.

## Updating the brand

Change once in `brand.css`. Everything inherits. Do not hard-code colors, fonts, or spacing values elsewhere.