{
  "organization": "Wellness Elite Fitness",
  "legal_name": "Wellness Elite Fitness, LLC (d/b/a Wellness Elite Fitness)",
  "address": "104 Whispering Pines Ave, Friendswood, TX 77546",
  "phone": "(832) 481-2922",
  "phone_e164": "+18324812922",
  "email": "hello@mywellnesscorporation.com",
  "geo": { "lat": 29.5207316, "lng": -95.1902619 },
  "website": "wellnesselitefitness.com",
  "kiosk": "wef-kiosk.vercel.app",
  "base_url": "https://wef-kiosk.vercel.app/brand",
  "note": "This directory is the canonical source of truth for WEF brand assets. All Claude interfaces (web, mobile, CLI, SDK) should fetch from these URLs to ensure seamless brand consistency.",
  "colors": {
    "cream": "#F5F0E8",
    "ink": "#1A1409",
    "ink_soft": "#3D3420",
    "gold": "#A8832A",
    "gold_rich": "#C9A84C",
    "gold_light": "#E8C96A"
  },
  "fonts": {
    "display_serif": "Cormorant Garamond (300, 400, 500)",
    "body_sans": "Jost (300, 400, 500)"
  },
  "voice": "Physician-led wellness for the modern executive. Dark luxury, evidence-based, premium positioning. Never use 'medical-grade'.",
  "assets": {
    "style_guide": "/brand/docs/WEF_BRAND_STYLE.md",
    "css_tokens": "/brand/docs/brand.css",
    "templates": {
      "magazine": "/brand/docs/magazine-template.html",
      "newsletter": "/brand/docs/newsletter-template.html",
      "b2b_onepager": "/brand/docs/b2b-onepager-template.html"
    },
    "icon_ring": {
      "black": { "png": "/brand/icon/well_ring_black.png", "svg": "/brand/icon/well_ring_black.svg", "jpg": "/brand/icon/well_ring_black.jpg" },
      "gold":  { "png": "/brand/icon/well_ring_gold.png",  "svg": "/brand/icon/well_ring_gold.svg",  "jpg": "/brand/icon/well_ring_gold.jpg" },
      "white": { "png": "/brand/icon/well_ring_white.png", "svg": "/brand/icon/well_ring_white.svg", "jpg": "/brand/icon/well_ring_white.jpg" }
    },
    "logo_primary": {
      "black": { "png": "/brand/logo/primary/well_logotype_black.png", "svg": "/brand/logo/primary/well_logotype_black.svg" },
      "gold":  { "png": "/brand/logo/primary/well_logotype_gold.png",  "svg": "/brand/logo/primary/well_logotype_gold.svg" },
      "white": { "png": "/brand/logo/primary/well_logotype_white.png", "svg": "/brand/logo/primary/well_logotype_white.svg" }
    },
    "logo_landscape": {
      "black": { "png": "/brand/logo/landscape/well_logotype_black_landscape.png", "svg": "/brand/logo/landscape/well_logotype_black_landscape.svg" },
      "gold":  { "png": "/brand/logo/landscape/well_logotype_gold_landscape.png",  "svg": "/brand/logo/landscape/well_logotype_gold_landscape.svg" },
      "white": { "png": "/brand/logo/landscape/well_logotype_white_landscape.png", "svg": "/brand/logo/landscape/well_logotype_white_landscape.svg" }
    },
    "logo_portrait": {
      "black": { "png": "/brand/logo/portrait/well_logotype_black_potrait.png", "svg": "/brand/logo/portrait/well_logotype_black_potrait.svg" },
      "gold":  { "png": "/brand/logo/portrait/well_logotype_gold_potrait.png",  "svg": "/brand/logo/portrait/well_logotype_gold_potrait.svg" },
      "white": { "png": "/brand/logo/portrait/well_logotype_white_potrait.png", "svg": "/brand/logo/portrait/well_logotype_white_potrait.svg" }
    },
    "bioneer": {
      "note": "The Bioneer is WEF's monthly editorial publication — a wholly-owned subsidiary brand. Identical parent visual system. The wordmark alone is the logo; no frames, rules, or taglines inside the mark.",
      "wordmark": {
        "ink":   { "svg": "/brand/bioneer/bioneer-wordmark-ink.svg",   "png": "/brand/bioneer/bioneer-wordmark-ink.png"   },
        "gold":  { "svg": "/brand/bioneer/bioneer-wordmark-gold.svg",  "png": "/brand/bioneer/bioneer-wordmark-gold.png"  },
        "cream": { "svg": "/brand/bioneer/bioneer-wordmark-cream.svg", "png": "/brand/bioneer/bioneer-wordmark-cream.png" }
      },
      "brand_book": {
        "html": "/brand/bioneer/Bioneer_Brand_Book_2026.html",
        "pdf":  "/brand/bioneer/Bioneer_Brand_Book_2026.pdf"
      },
      "preview": "/brand/bioneer/preview.html"
    }
  }
}